Tracking Technologies, AI and SMS Notice

This Tracking Technologies, AI and SMS Notice (“Notice”) describes how EAB Global Inc. (together with its subsidiaries and its affiliates, including Cappex.com, LLC d/b/a Appily, “EAB”, “us,” “we,” and “our”) uses Tracking Technologies (as defined below) and AI on our websites and how you can control them. This Notice updates and supersedes previous versions. We may change this Notice at any time, effective when we make the updated Notice available via our websites. Please read our Privacy Policy at https://eab.com/privacy-policy for more information on how we use your personal information.

How Do We Use Tracking Technologies?. This Notice describes how EAB, our vendors, and other third parties on our behalf use Tracking Technologies (such as cookies, pixel tags, web beacons, clear GIFs, JAVAScripty, and local storage) on our websites. We also use Tracking Technologies when you access some of our product platforms. Cookies allow us, among other things, to store your preferences and settings, authenticate and log you in, provide you with a personalized experience, keep our websites secure, and analyze how our websites and online services are performing. EAB’s Privacy Policy will apply in addition to this Notice where we collect and use personal information through these technologies.

What Are Cookies and How Do They Work? Cookies are small text files placed on your device to ensure that our websites work efficiently and seamlessly and to perform certain functions. They are unique to your account and your browser. The website sends information to the browser, which then creates a text file. Each time you go back to the same website, the browser retrieves and sends this file to the website’s server. Cookies cannot access, read, or modify any data on your computer.
How Long Do Cookies Stay on My Device? Some Cookies operate from the time you visit a Site until the end of that particular browsing session. These "session" Cookies expire and are automatically deleted when you close your Internet browser. Some Cookies stay on your device between browsing sessions—these "persistent" Cookies do not expire when you close your browser. The length of time a persistent Cookie stays on your device varies from Cookie to Cookie.
You can decide whether or not to accept Cookies. One way you can do this is through your Internet browser’s settings. Most Internet browsers allow some control of Cookies through the browser settings. If you use your browser settings to block all Cookies you may not be able to access parts of our Sites. The following links take you to information on how to manage the Cookies settings on some popular browsers:
You can opt out of the use of Cookies to tailor content or advertising to you by visiting the links below. Note that if you choose to opt out, you won’t necessarily see fewer ads. However, the ads you see may be less relevant to your interests.
- https://thenai.org/glossary/opt-out-mechanism/
- https://www.aboutads.info/choices
What About Similar Tracking Technologies? Cookies are not the only way to recognize or track visitors to a website. EAB may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Sites or opened a communication that we have sent them. This enables us to assess the effectiveness of communications.
How Does EAB use AI? EAB’s may include features powered by artificial intelligence (“AI”), including but not limited to the Conversation Agent. This tool is designed to provide real-time responses and support and to personalize your experience.
By using the Conversation Agent, you acknowledge and agree that:
- AI-generated outputs are based on automated systems and may not reflect factual accuracy, legal advice, or institutional guidance. You remain solely responsible for reviewing and verifying any content or recommendations provided by the Conversation Agent before relying on them or sharing them with others.
- EAB may analyze usage patterns, interactions, and feedback from the Conversation Agent in an aggregated or anonymized manner to improve the functionality, safety, and accuracy of the AI systems.
- EAB does not use AI to make automated decisions about individual users, and no output from the Conversation Agent will be used to determine student outcomes, access to services, or disciplinary measures without human involvement and review.
How Does EAB respond to Privacy-Preference Signals? If you visit an Intel Site or service using a device with a United States IP address and Global Privacy Control enabled, EAB will not collect device information for the purpose of behavioral advertising. If you have more than one device, you will need to configure all devices with your privacy-preferences.
How Does EAB Use Mobile Numbers Collected Via this Site? By providing your mobile number, you consent to receive automated text messages from Troy University. Message frequency may vary. Message and data rates may apply. To opt out, reply 'STOP' to any message.
Contact Us. If you have any questions or concerns about our Privacy Policy or data privacy practices, contact us at privacy@eab.com or write to us at the following address.